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Ulysses FMCG CRM Software PDF Print E-mail

 

Ulysses FMCG CRM


Ulysses FMCG CRM Software

Benefits from customer retention through Ulysses FMCG Software

In todays consumer orientated and highly competitive market, organisations are seeking reliable feedback from their consumers about their products and services. Based on quality feedback they are able to improve their products and services, better identify real consumer needs, improve marketing activities, increase value delivered from consumer services and build consumer loyalty and brand awareness.

Using Ulysses FMCG Software in the FMCG market is fundamental for the success of your organisation. By storing information from various consumer feedback sources like telephone surveys, face to face interviewing or direct observations you are easily able to analyse them. Using a variety of analyses your organisation will understand market demands and deliver desired products to the highest value consumer segment.

Ulysses FMCG is essential for FMCG marketing when launching a new product to optimise campaigns and take the necessary steps, in order to move products off the shelves. The complaint management facilities provide real customer feedback to track product quality and processes, and respond to actual complaints. Many practitioners have claimed that complaint management provides the best free customer survey. Ulysses FMCG is a comprehensive solution that builds on the solid foundation of the award winning Ulysses CRM Suite.

  Ulysses FMCG CRM Software
     

Ulysses is used by hundreds of leading organisations worldwide. Ulysses FMCG is a single system to manage consumer interactions. It can be customized without programming and easily integrated with other applications. Ulysses FMCG Software provides an intuitive, familiar user interface, similar to Microsoft's Outlook, which significantly reduces training times.

Ulysses is used by hundreds of leading organisations worldwide. Ulysses FMCG is a single system to manage consumer interactions. It can be customized without programming and easily integrated with other applications. Ulysses FMCG Software provides an intuitive, familiar user interface, similar to Microsoft's Outlook, which significantly reduces training times.



Ulysses FMCG Software Capabilities

   Customer Database Management Customer Database Management
     
 
    -
Centralized & Consolidated Online & Offline Database
 
    -
Market Segmentation
 
    -
Recruitment Source Tracking
 
    -
Overall View of Customer
 
    -
Data De-duplication


   Campaign Management Campaign Management
     
   - Routine Campaign Management
   - Ad-Hoc Campaign Management
   - Target by market segmentation, customer segmentation ( Static & Dynamic )
   - Personalized Email campaign, Mailer & SMS
   - ROI Tracking
   - Automated Campaign Response
   - Campaign Specific Question


   Customer Care Customer Care / Complaint-Feedback Management
     
   - Complaint Tracking
   - Allocation of Task
   - Applying Task Deadline
   - Correspondence & Documentation
   - Cost & Cause Recording
   - Response & Resolve timeline


   Request Management Request Management
     
   - Request Logging - sample request, information request, brochure request etc.
   - Service Level Tracking ( SLA's )
   - System Automated Workflow
   - Escalation Alerts
   - Request Fulfillment


   Loyalty Program Management Loyalty Program Management
     
   - Integration with Existing Point Of Sales ( POS )
   - Redemption Management
   - Rewards Point rules engine (by Product, Period, Catagory, Birthday, Events, Bundle, Package etc )
   - Online Redemption Catalog Management
   -

Multiple Membership Type

   - Returned Mail
   - Fulfillment
   - Source Tracking


   Image Gift & Sample Inventory Management
     
   - Stock Level Management
   - Product Catagorization
   - Most Request Item
   - Most Popular Redemption Item
   -

Stock Movement Monitoring


   Analysis & Reporting Analaysis & Reporting
     
   - Predefined Reports
   - Ad-Hod Reports
   - Real Time Dashboard Reporting
 

 

 
 

 

Sample Analysis Reports

   - Markerting Metrics
   
  • Database Recruitment Rate
   
  • Conversion Rate
   
  • Conversion Reason
   
  • Conversion by Brand
   
  • Conversion by Stage
   
  • Retention Rate
   
  • Drop out Rate
     
   - Service Metrics
   
  • Call logged per month
   
  • Call logged by category
   
  • Complaint issue by product by category
     
   - ROI Metrics
   
  • Conversion Cost


   Online Member CRM Online Member CRM
     
   - Online Redemption Platform
   - Sample Request
   - Complaint / Feedback / Enquiries Logging
   - Account Maintenance
   -

Transaction History

   - Purchase History
   - Newsletter Subcriptions


   Image Call Center Management
     
   - Integrated Call Center
   - Call Recording
   - IVR
   - Skill Base Routing
   -

Telemarketer KPI

 

 

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Ulysses is a comprehensive suite of business tools which allows your organisation to be more dynamic, flexible and efficient in today's market. Ulysses ™ CRM Suite is a proven solution for many industry sectors that includes: Service Management, Field Service Management, ITIL Service Management, Sales & Marketing, Customer Complaint Management, Consumer Feedback Management, Facilities Management, and FMCG Solutions.
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